KINÉO by Gemina Genuzio

Branding project for a personal trainer in Switzerland.

She wanted something simple but urban that conveyed the strength she wants to instill in her clients while also remaining mindful and thoughtful. I wanted to highlight her non-competitive business model while drawing some inspirations in nature. Use a structural sans serif and combining it with a mark that mimicked an organic movement in a delicate but grounded pattern.

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