![](https://freight.cargo.site/t/original/i/06979f96e9ccc2b209f55d97acbcd0e404ec4923fc3e87d0494eec18cf831c8d/0014_Kineo_GeminaGenuzio_Branding_20210524_V02_Logo.jpg)
KINÉO by Gemina Genuzio
Branding project for a personal trainer in Switzerland.
She wanted something simple but urban that conveyed the strength she wants to instill in her clients while also remaining mindful and thoughtful. I wanted to highlight her non-competitive business model while drawing some inspirations in nature. Use a structural sans serif and combining it with a mark that mimicked an organic movement in a delicate but grounded pattern.
She wanted something simple but urban that conveyed the strength she wants to instill in her clients while also remaining mindful and thoughtful. I wanted to highlight her non-competitive business model while drawing some inspirations in nature. Use a structural sans serif and combining it with a mark that mimicked an organic movement in a delicate but grounded pattern.