Revive Launch Campaign

Revive is a reusable bladder control device for woman of all ages and backgrounds who struggle with SUI. In order to launch their new product it quickly became evident that they wanted to give women a discreet product that would help them regain their confidence.

After looking at some competitors, it was clear that offering a minimal solution was necessary while also adding elegant touches of gold foil to give a luxe feeling to an otherwise uncorfortable situation. As for digital and print assets it was important to be bold in order to catch attention but continue being modest and cause minimal embarrasment. 

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